{"id":1165305,"date":"2022-02-03T07:01:16","date_gmt":"2022-02-03T12:01:16","guid":{"rendered":"https:\/\/decrypt.co\/?p=91911"},"modified":"2022-02-03T07:01:16","modified_gmt":"2022-02-03T12:01:16","slug":"gaming-giant-ubisoft-dives-further-into-crypto-with-hedera-network","status":"publish","type":"station","link":"https:\/\/platodata.io\/plato-data\/gaming-giant-ubisoft-dives-further-into-crypto-with-hedera-network\/","title":{"rendered":"Gaming Giant Ubisoft Dives Further Into Crypto With Hedera Network"},"content":{"rendered":"\n<div><img decoding=\"async\" src=\"https:\/\/wordpress-1016567-4521551.cloudwaysapps.com\/wp-content\/uploads\/2022\/02\/gaming-giant-ubisoft-dives-further-into-crypto-with-hedera-network.png\" class=\"ff-og-image-inserted\"><\/div>\n<div class=\"sc-ktzkjh-0 iEbNjB\">\n<h4 color=\"#333\" class=\"sc-1t633a1-4 hwDlwG\">In brief<\/h4>\n<ul>\n<li class=\"font-meta-serif-pro font-normal text-lg sm:text-xl sm:leading-9 tracking-px text-body\">Video game publisher Ubisoft has agreed to enter the Hedera ecosystem.<\/li>\n<li class=\"font-meta-serif-pro font-normal text-lg sm:text-xl sm:leading-9 tracking-px text-body\">Ubisoft will join Hedera\u2019s Governing Council, run a node, and implement a Hedera track into its Entrepreneurs Lab program.<\/li>\n<\/ul>\n<\/div>\n<p class=\"font-meta-serif-pro font-normal text-lg sm:text-xl sm:leading-9 tracking-px text-body\"><span>Ubisoft\u2019s recent move to <\/span><a href=\"https:\/\/decrypt.co\/87752\/ubisoft-first-major-gaming-company-launch-in-game-nfts\" target=\"_blank\" class=\"sc-18vyx5u-0 hhLysY\" rel=\"noopener\"><span>launch Tezos-powered in-game NFT items<\/span><\/a><span> to its games might have been <\/span><a href=\"https:\/\/decrypt.co\/88880\/after-backlash-ubisoft-calls-gaming-nfts-a-major-change-that-will-take-time\" target=\"_blank\" class=\"sc-18vyx5u-0 hhLysY\" rel=\"noopener\"><span>met with pushback from gamers<\/span><\/a><span>\u2014like <\/span><a href=\"https:\/\/decrypt.co\/91788\/worms-game-ethereum-nfts-canceled-after-backlash\" target=\"_blank\" class=\"sc-18vyx5u-0 hhLysY\" rel=\"noopener\"><span>many recent gaming-centric NFT projects<\/span><\/a><span>\u2014but that isn\u2019t stopping the publisher from making more moves in the crypto industry.<\/span><\/p>\n<p class=\"font-meta-serif-pro font-normal text-lg sm:text-xl sm:leading-9 tracking-px text-body\"><span>Today, the firm announced that it has entered into an agreement with The HBAR Foundation to support the growth of the <\/span><a href=\"https:\/\/decrypt.co\/resources\/hedera-hashgraph\" target=\"_blank\" class=\"sc-18vyx5u-0 hhLysY\" rel=\"noopener\"><span>Hedera<\/span><\/a><span> network. Ubisoft will join the Hedera Governing Council and have a say in the future of the network, as well as operate a <span class=\"sc-7ht76f-4 kQaObl\">node<\/span> as it explores Hedera\u2019s distributed ledger technology.<\/span><\/p>\n<p class=\"font-meta-serif-pro font-normal text-lg sm:text-xl sm:leading-9 tracking-px text-body\"><span>Ubisoft will also implement a Hedera track into its <\/span><a href=\"https:\/\/decrypt.co\/70461\/ubisoft-crypto-startups-sixth-entrepreneurs-lab\" target=\"_blank\" class=\"sc-18vyx5u-0 hhLysY\" rel=\"noopener\"><span>Entrepreneurs Lab initiative<\/span><\/a><span>, which sees the publisher work with an array of startups\u2014primarily in the crypto and <a href=\"https:\/\/decrypt.co\/?post_type=post&amp;p=5712\" target=\"blank\" rel=\"noreferrer noopener\" class=\"sc-18vyx5u-0 hhLysY\"><span class=\"sc-7ht76f-4 kQaObl\">blockchain<\/span><\/a> space\u2014via resources and mentorship. Past participants include eventual <\/span><a href=\"https:\/\/decrypt.co\/resources\/non-fungible-tokens-nfts-explained-guide-learn-blockchain\" target=\"_blank\" class=\"sc-18vyx5u-0 hhLysY\" rel=\"noopener\"><span>NFT<\/span><\/a><span> gaming successes like <\/span><a href=\"https:\/\/decrypt.co\/resources\/what-is-axie-infinity-the-play-to-earn-nft-game-taking-crypto-by-storm\" target=\"_blank\" class=\"sc-18vyx5u-0 hhLysY\" rel=\"noopener\"><span>Axie Infinity<\/span><\/a><span> and <\/span><a href=\"https:\/\/decrypt.co\/resources\/sorare-beginners-guide\" target=\"_blank\" class=\"sc-18vyx5u-0 hhLysY\" rel=\"noopener\"><span>Sorare<\/span><\/a><span>.<\/span><\/p>\n<p class=\"font-meta-serif-pro font-normal text-lg sm:text-xl sm:leading-9 tracking-px text-body\"><span>While Ubisoft\u2019s entry into the Hedera ecosystem doesn\u2019t have an immediate, tangible result in terms of a game or project, it\u2019s worth noting that the publisher <\/span><a href=\"https:\/\/decrypt.co\/68464\/gaming-giant-ubisoft-joins-tezos-ecosystem-as-corporate-validator\" target=\"_blank\" class=\"sc-18vyx5u-0 hhLysY\" rel=\"noopener\"><span>became a Tezos network validator<\/span><\/a><span> in April 2021. Eight months later, <\/span><a href=\"https:\/\/decrypt.co\/87752\/ubisoft-first-major-gaming-company-launch-in-game-nfts\" target=\"_blank\" class=\"sc-18vyx5u-0 hhLysY\" rel=\"noopener\"><span>Ubisoft revealed plans<\/span><\/a><span> to release in-game items for Tom Clancy\u2019s Ghost Recon Breakpoint as Tezos-based <span class=\"link\"><a href=\"https:\/\/decrypt.co\/resources\/non-fungible-tokens-nfts-explained-guide-learn-blockchain\" target=\"_blank\" class=\"sc-18vyx5u-0 hhLysY\" rel=\"noopener\">NFTs<\/a><\/span>.<\/span><\/p>\n<p class=\"font-meta-serif-pro font-normal text-lg sm:text-xl sm:leading-9 tracking-px text-body\"><span>Didier Genevois, b<\/span><span>lockchain technical director at the Ubisoft Strategic Innovation Lab, told <\/span><i><span>Decrypt<\/span><\/i><span> that the publisher is \u201cjust starting our exploration\u201d of the Hedera ecosystem. Still, he sees potential benefits for players as the Hedera network\u2014which today launched its second-generation <a href=\"https:\/\/decrypt.co\/?post_type=post&amp;p=5723\" target=\"blank\" rel=\"noreferrer noopener\" class=\"sc-18vyx5u-0 hhLysY\"><span class=\"sc-7ht76f-4 kQaObl\">smart contracts<\/span><\/a>\u2014evolves and expands.<\/span><\/p>\n<p><!-- --><\/p>\n<p class=\"font-meta-serif-pro font-normal text-lg sm:text-xl sm:leading-9 tracking-px text-body\"><span>\u201cThe Hedera network\u2019s scalability, energy efficiency, and innovative consensus mechanism\u2014coupled with a Governing Council made up of so many successful companies\u2014could really open up opportunities for the gaming industry to start building games at scale with the proper use cases and in a safe and compliant environment,\u201d said Genevois.<\/span><\/p>\n<p class=\"font-meta-serif-pro font-normal text-lg sm:text-xl sm:leading-9 tracking-px text-body\"><span>Hedera is a distributed network that uses a hashgraph consensus mechanism, which is different from a blockchain, to secure and maintain its network. Still, it employs a native cryptocurrency, HBAR, and is part of the&nbsp;<\/span><span>larger ecosystem of decentralized <\/span><a href=\"https:\/\/decrypt.co\/resources\/what-is-web-3\" target=\"_blank\" class=\"sc-18vyx5u-0 hhLysY\" rel=\"noopener\"><span>Web3<\/span><\/a><span> technologies that some proponents believe will significantly impact the video game industry via true asset ownership, potential NFT interoperability, and more.<\/span><\/p>\n<p class=\"font-meta-serif-pro font-normal text-lg sm:text-xl sm:leading-9 tracking-px text-body\"><span>\u201cAt Ubisoft, we believe that distributed ledger technology holds a key to the future of gaming by opening new opportunities for players to become true stakeholders of our games,\u201d Genevois said.<\/span><\/p>\n<p class=\"font-meta-serif-pro font-normal text-lg sm:text-xl sm:leading-9 tracking-px text-body\"><span>Ubisoft explored the blockchain space for years before announcing its Ubisoft Quartz in-game item platform with <span class=\"link\"><a href=\"https:\/\/decrypt.co\/price\/tezos\" target=\"_blank\" class=\"sc-18vyx5u-0 hhLysY\" rel=\"noopener\">Tezos<\/a><\/span>. It was the first traditional game publisher to experiment with NFT games and publicly support crypto industry startups and projects.<\/span><\/p>\n<p><span class><\/span><\/p>\n<p class=\"font-meta-serif-pro font-normal text-lg sm:text-xl sm:leading-9 tracking-px text-body\"><span>The publisher first <\/span><a href=\"https:\/\/decrypt.co\/4915\/hashcraft-ubisoft-blockchain-future-of-gaming\" target=\"_blank\" class=\"sc-18vyx5u-0 hhLysY\" rel=\"noopener\"><span>developed a Minecraft-inspired prototype called HashCraft<\/span><\/a><span> in 2018, and later launched a <\/span><a href=\"https:\/\/decrypt.co\/32654\/ubisoft-launches-rabbids-token-crypto-game-benefit-unicef\" target=\"_blank\" class=\"sc-18vyx5u-0 hhLysY\" rel=\"noopener\"><span>Rabbids-based NFT project in 2020<\/span><\/a><span>, plus a <\/span><a href=\"https:\/\/decrypt.co\/59956\/ubisoft-sorare-free-crypto-game-one-shot-league\" target=\"_blank\" class=\"sc-18vyx5u-0 hhLysY\" rel=\"noopener\"><span>Sorare spinoff called One Shot League<\/span><\/a><span> in early 2021. Ubisoft also supported projects such as <\/span><a href=\"https:\/\/decrypt.co\/52535\/gaming-giant-ubisoft-to-power-top-crypto-game-axie-infinity\" target=\"_blank\" class=\"sc-18vyx5u-0 hhLysY\" rel=\"noopener\"><span>Axie Infinity\u2019s Ronin sidechain<\/span><\/a><span> for <\/span><a href=\"https:\/\/decrypt.co\/resources\/what-is-ethereum-quickly-explained-four-minute-guide\" target=\"_blank\" class=\"sc-18vyx5u-0 hhLysY\" rel=\"noopener\"><span>Ethereum<\/span><\/a><span>, <\/span><a href=\"https:\/\/decrypt.co\/60494\/ubisoft-crypto-game-nine-chronicles-2-5-million-fund-devs\" target=\"_blank\" class=\"sc-18vyx5u-0 hhLysY\" rel=\"noopener\"><span>Planetarium\u2019s Nine Chronicles<\/span><\/a><span> game, and the <\/span><a href=\"https:\/\/decrypt.co\/11966\/ubisoft-joins-up-with-eos-based-gaming-platform-ultra\" target=\"_blank\" class=\"sc-18vyx5u-0 hhLysY\" rel=\"noopener\"><span>EOS-based Ultra game marketplace<\/span><\/a><span>.<\/span><\/p>\n<p class=\"font-meta-serif-pro font-normal text-lg sm:text-xl sm:leading-9 tracking-px text-body\"><span>In October 2021, Ubisoft was announced as <\/span><a href=\"https:\/\/decrypt.co\/83853\/animoca-brands-raises-65m-ubisoft-nft-gaming-push\" target=\"_blank\" class=\"sc-18vyx5u-0 hhLysY\" rel=\"noopener\"><span>an investor in Animoca Brands<\/span><\/a><span>, an NFT game publisher and investor in metaverse startups. Ubisoft and Animoca plan to co-develop NFT game projects, as well. An NFT acts like a deed of ownership to a digital item, whether it\u2019s artwork, video files, or an interactive object within a video game.<\/span><\/p>\n<p class=\"font-meta-serif-pro font-normal text-lg sm:text-xl sm:leading-9 tracking-px text-body\"><span>Now Hedera has joined Ubisoft\u2019s long list of crypto industry endeavors. Alex Russman, The HBAR Foundation\u2019s director of its Consumer Engagement Fund, pointed to the game publisher\u2019s experience in the space as evidence of the impact it could bring as Hedera tries to make its platform a compelling choice for game developers.<\/span><\/p>\n<p class=\"font-meta-serif-pro font-normal text-lg sm:text-xl sm:leading-9 tracking-px text-body\"><span>&#8220;Ubisoft has established itself as a pioneer in distributed ledger technology gaming, and an industry leader in identifying innovative projects and startups,\u201d Russman told <\/span><i><span>Decrypt<\/span><\/i><span>. \u201cIt is this strategic insight that The HBAR Foundation is now empowered to deploy in aid of enhancing the Hedera ecosystem.\u201d<\/span><\/p>\n<ul class=\"plato-article-bottom-links\">\n<li><a href=\"https:\/\/www.coinsmart.com\/europe\/?irclickid=yCMxLCU1uxyLWzG0Rw0UrUzuUkEV0C2N%3ATwq0A0&#038;irgwc=1\" target=\"_blank\" class=\"plato-coinsmart-gid\" rel=\"noopener\">Coinsmart. Europe&#8217;s Best Bitcoin and Crypto Exchange.<\/a><\/li>\n<li><a href=\"https:\/\/wordpress-1016567-4521551.cloudwaysapps.com\" target=\"_blank\" class=\"plato-blockchain-gid\" rel=\"noopener\">Platoblockchain. Web3 Metaverse Intelligence. Knowledge Amplified. FREE ACCESS.<\/a><\/li>\n<li><a href=\"https:\/\/app.cryptohawk.ai\/signup?via=Platodata&#038;_ga=2.197340463.1063417679.1638720459-1786082276.1633102604\" target=\"_blank\" class=\"plato-cryptohawk-gid\" rel=\"noopener\">CryptoHawk. Altcoin Radar. Free Trial.<\/a><\/li>\n<li><a href=\"https:\/\/decrypt.co\/91911\/ubisoft-crypto-gaming-hedera\" target=\"_blank\" rel=\"noopener\">Source: https:\/\/decrypt.co\/91911\/ubisoft-crypto-gaming-hedera<\/a><\/li>\n<\/ul>\n","protected":false},"author":1,"featured_media":1165306,"template":"","meta":{"_eb_attr":"","type":"","auto_type":false,"post":"","stream":"","stream_url":"","waveform_data":[],"duration":0,"start":0,"end":0,"bpm":0,"downloadable":false,"download_url":"","purchase_title":"","purchase_url":"","post-count-all":0,"like_count":0,"download_count":0,"editor_note":"","copyright":"","captions":[],"sources":[]},"genre":[41],"station_tag":[4417,5456,4722,8619,3989,3822,8952,3884,4244,4145,9432,4150,4690,9162,5529,3641,4300,3767,4158,3896,9163,3835,4816,9081,4162,4163,9164,3692,6988,4063,4469,8999,4306,4250,9236,5659,8066,5046,3901,3772,8214,3845,3950,3902,4566,4615,8301,7130,3731,3648,3650,3803,9267,4009,4617,7509,9771,4618,4193,3699,3653,4866,9436,3805,4084,4385,3911,3851,3737,8954,3660,3706,3742,4406,4099,8077,9567,3861,9767,3864,4020,3743,4112,8580,3921,4503,9421,4219,4117,3923,3779,3977,3714,3926,4122,4225,3669,4034,4126,4229,4127,5609,9409,6986,9234,3874,3816,3935,3784,3937],"artist":[6025],"mood":[],"activity":[],"_links":{"self":[{"href":"https:\/\/platodata.io\/wp-json\/wp\/v2\/station\/1165305"}],"collection":[{"href":"https:\/\/platodata.io\/wp-json\/wp\/v2\/station"}],"about":[{"href":"https:\/\/platodata.io\/wp-json\/wp\/v2\/types\/station"}],"author":[{"embeddable":true,"href":"https:\/\/platodata.io\/wp-json\/wp\/v2\/users\/1"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/platodata.io\/wp-json\/wp\/v2\/media\/1165306"}],"wp:attachment":[{"href":"https:\/\/platodata.io\/wp-json\/wp\/v2\/media?parent=1165305"}],"wp:term":[{"taxonomy":"genre","embeddable":true,"href":"https:\/\/platodata.io\/wp-json\/wp\/v2\/genre?post=1165305"},{"taxonomy":"station_tag","embeddable":true,"href":"https:\/\/platodata.io\/wp-json\/wp\/v2\/station_tag?post=1165305"},{"taxonomy":"artist","embeddable":true,"href":"https:\/\/platodata.io\/wp-json\/wp\/v2\/artist?post=1165305"},{"taxonomy":"mood","embeddable":true,"href":"https:\/\/platodata.io\/wp-json\/wp\/v2\/mood?post=1165305"},{"taxonomy":"activity","embeddable":true,"href":"https:\/\/platodata.io\/wp-json\/wp\/v2\/activity?post=1165305"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}