{"id":1939571,"date":"2023-02-03T11:46:02","date_gmt":"2023-02-03T16:46:02","guid":{"rendered":"https:\/\/wordpress-1016567-4521551.cloudwaysapps.com\/plato-data\/latino-targeted-hotel-casino-in-north-las-vegas-to-make-us-history-with-next-weeks-opening\/"},"modified":"2023-02-03T11:46:02","modified_gmt":"2023-02-03T16:46:02","slug":"latino-targeted-hotel-casino-in-north-las-vegas-to-make-us-history-with-next-weeks-opening","status":"publish","type":"station","link":"https:\/\/platodata.io\/plato-data\/latino-targeted-hotel-casino-in-north-las-vegas-to-make-us-history-with-next-weeks-opening\/","title":{"rendered":"Latino-Targeted Hotel-Casino in North Las Vegas to Make US History With Next Week\u2019s Opening"},"content":{"rendered":"
<\/div>\n

A US first<\/h2>\n

When Ojos Locos Sports Cantina Y Casino and the freshly renovated Hotel Jefe in North Las Vegas open for business next week, the pair will make US history.<\/p>\n

\n

first hotel-casino targeted specifically at a Latino market<\/p>\n<\/blockquote>\n

The result of a partnership between Fifth Street Gaming (FSG) and Ojos Locos Sports Cantina, Monday\u2019s opening will debut the US\u2019s first hotel-casino targeted specifically at a Latino market. Las Vegas Locally<\/em> shared the news via Twitter:<\/p>\n

\n
\n
\n

The Ojos Locos Sports Cantina y Casino \u2014 the country’s first ever “Latino-focused” casino \u2014 opens next Monday in North Las Vegas. Que lo disfruten! pic.twitter.com\/pc0IAPVqXA<\/a><\/p>\n

\u2014 Las Vegas Locally \ud83c\udf34 (@LasVegasLocally) January 31, 2023<\/a><\/p><\/blockquote>\n<\/div>\n<\/figure>\n

Las Vegas casino management company FSG and its Texas-based partner, the Mexican restaurant and sports bar chain Ojos, kick off their joint venture in a totally rebranded Lucky Club Hotel & Casino.<\/p>\n

Citing a press release, the Las Vegas Review-Journal <\/em>said the collaboration\u2019s centerpiece was an Ojos Locos Sports Cantina in the middle of a \u201c10,000-square-foot casino with a capacity of nearly 300 people.\u201d<\/p>\n

Community-tailored gambling hub<\/h2>\n

Lucky Club was already popular among North Las Vegas\u2019s Hispanic community, as well as truckers. It remains to be seen if the old crowd takes to the new joint, with its fresh lineup of a sportsbook, 200 slot and gaming machines, and 35 seats at the restaurant\u2019s video poker bar. <\/p>\n

\n

potential new attraction comes by way of the \u201cMexican Hooters\u201d tag<\/p>\n<\/blockquote>\n

Another potential extra attraction comes by way of the \u201cMexican Hooters\u201d tag Ojos\u2019s vice president of growth, Laura Caudillo, admits customers have identified her company with in the past.<\/p>\n

In a statement, Caudillo said the FSG partnership enabled Ojos to bring its \u201cfirst-ever Ojos gaming experience to market.\u201d The Ojos exec added her firm looked forward to \u201cwelcoming the Latino community\u201d to the hotel-casino\u2019s \u201cflagship location.\u201d<\/p>\n

Cheeky change<\/h2>\n

Eater Las Vegas<\/em>, meanwhile, cited Caudillo as stating the new establishment \u201ccaters to the Latinx community through staff, language, and atmosphere.\u201d<\/a> She added that 80% of the music played at Ojos is of Latin origin, while most of its staff speak Spanish, and that signage \u201cis written in Spanish, often with cheeky innuendos.\u201d<\/p>\n

The exec also said the refurbished hotel-casino\u2019s restaurant had a deliberate \u201cunfinished look,\u201d Caudillo said the corrugated aluminum resembles patrons\u2019 construction sites, but is still attractive.<\/p>\n

\u201cIt\u2019s nice, but not so nice that they don\u2019t want to come in in their work boots.\u201d<\/p>\n