{"id":2925918,"date":"2023-10-09T07:00:00","date_gmt":"2023-10-09T11:00:00","guid":{"rendered":"https:\/\/wordpress-1016567-4521551.cloudwaysapps.com\/plato-data\/x-creator-pay-is-xs-ad-revenue-pay-worth-it-for-content-creators\/"},"modified":"2023-10-09T07:00:00","modified_gmt":"2023-10-09T11:00:00","slug":"x-creator-pay-is-xs-ad-revenue-pay-worth-it-for-content-creators","status":"publish","type":"station","link":"https:\/\/platodata.io\/plato-data\/x-creator-pay-is-xs-ad-revenue-pay-worth-it-for-content-creators\/","title":{"rendered":"X Creator Pay: Is X’s Ad Revenue Pay Worth it for Content Creators?"},"content":{"rendered":"

Creators and users on the app formerly known as Twitter can now earn money thanks to a new program rollout.<\/p>\n

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X’s new ad revenue-sharing feature is the latest change to come to the platform after the social media site was acquired by Elon Musk and rebranded as X.<\/p>\n

To access the program, users must subscribe to X Premium, previously known as Twitter Blue. So, is X\u2018s take on creator pay worth paying for X Premium? How much are creators earning with the new ad revenue-sharing program?<\/p>\n

Let\u2019s dive in.<\/p>\n

What is X’s Ad Revenue-Sharing program?<\/a><\/p>\n

What do creators think of X’s Ad Revenue Sharing Program?<\/a><\/p>\n

Should creators subscribe to X Premium?<\/a><\/p>\n

\"Download<\/a><\/span><\/span><\/p>\n

What is X’s Ad Revenue-Sharing program?<\/h2>\n

X\u2018s ad revenue-sharing feature allows users to share in the earnings generated by ads displayed in the replies of the user\u2019s content.<\/p>\n

For instance, if I post content on X and there is an ad in the replies of my post, I can get a cut of the money earned through the organic impressions of that ad placement so long as I’m a subscriber.<\/p>\n

\u201cThe ad money will otherwise be kept by X if you are not an X Premium (Blue) subscriber,\u201d he said.<\/p>\n

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To be eligible for your ad revenue share, you must be an X Premium (Blue) subscriber. <\/p>\n

The ad money will otherwise be kept by X if you are not an X Premium (Blue) subscriber. <\/p>\n

This program is open to everyone.<\/p>\n

\u2014 Elon Musk (@elonmusk) August 5, 2023<\/a><\/p><\/blockquote><\/div>\n<\/div>\n

X’s Help Center says users can also opt to purchase a subscription to Verified Organizations<\/a> to be eligible.<\/p>\n

Users must also have at least 5 million organic impressions on their cumulative posts within the last three months, and they need at least 500 followers.<\/p>\n

Once eligible, users must open an account with Stripe, the site’s payment processor, to receive their payouts.<\/p>\n

What do creators think of X’s Ad Revenue Sharing Program?<\/h2>\n

Payouts for X content creators started rolling out in August, and reactions I saw from creators ranged from pleasantly surprised to optimistic.<\/p>\n

Robert Freund is a lawyer with over 8,300 followers on X and received about $291 as his first payout from the platform.<\/p>\n

Freund joked, \u201cThey say making your first $291.8136984 is the hardest.\u201d<\/p>\n

In a message to Mashable<\/a>, Freund said the payout was a pleasant surprise considering the size of his audience, though it won’t \u201cmeaningfully supplement\u201d his income.<\/p>\n

Freund also doesn’t expect to receive as large a payout in the future since he believes most of the earnings are from a \u201cuniquely viral\u201d tweet<\/a> that received 19 million impressions in July.<\/p>\n

Ben, a gaming news content creator, received his payout of \u00a3129 (equal to $152.55).<\/p>\n

\u201cWild payout from Twitter\/X!\u201d Ben said in a post. \u201cI’m extremely thankful to everyone who allows me to pursue this job in the Rockstar community. I’ve learned so much over the last four years. This first payout is incredible.\u201d<\/p>\n

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Wild payout from Twitter\/X!<\/p>\n

I’m extremely thankful to everyone that allows me to purse this job in the Rockstar community. I’ve learnt so much over the last 4 years. This first payout is incredible.<\/p>\n

Excited to keep pushing forward! pic.twitter.com\/HOiTtIYWaW<\/a><\/p>\n

\u2014 Ben (@videotechx) August 8, 2023<\/a><\/p><\/blockquote><\/div>\n<\/div>\n

Content creator Okami Games says his first X payout is \u201cnothing to write home about but definitely a nice surprise.\u201d<\/p>\n

\u201cGlad they’re finally letting creators earn directly on the platform now,\u201d he said. \u201cThank you all for the support!\u201d<\/p>\n

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Got my first payout from Twitter.<\/p>\n

I believe this is for Feb-June combined. Nothing to write home about but definitely a nice surprise.<\/p>\n

Glad they’re finally letting creators earn directly on the platform now. Thank you all for the support! \ud83e\udee1 pic.twitter.com\/kWQ2ObOsgH<\/a><\/p>\n

\u2014 Okami Games (@Okami13_) August 8, 2023<\/a><\/p><\/blockquote><\/div>\n<\/div>\n

Roberto Blake is a YouTuber who received a little over $307 as his first X payout. Blake says he easily sees his earnings surpassing $ 1,000 monthly on the platform with some experimentation.<\/p>\n

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Looks like I got paid out from X \/ Twitter <\/p>\n

It’s interesting that with what I post it was valued at this\u2026 <\/p>\n

Roughly 1\/10 of the Ad revenue for about 270K YouTube views on my channel\u2026<\/p>\n

If I start posting videos regularly I can easily see it going over $1000 a month.<\/p>\n

Will have\u2026 pic.twitter.com\/aGIjtp6VN4<\/a><\/p>\n

\u2014 Roberto Blake \ud83c\uddfa\ud83c\uddf8\ud83c\uddf5\ud83c\udde6 Creative Entrepreneur (@robertoblake) August 8, 2023<\/a><\/p><\/blockquote><\/div>\n<\/div>\n

When asked by another user about subscribing to X and his payout, Blake responded, \u201c$8 [per month] to make $370 is a fantastic ROI for something I do anyway.\u201d<\/p>\n

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Blue\/Premium is part of that requirement.<\/p>\n

$8 to Make $370 is a fantastic ROI for something I do anyway.<\/p>\n

\u2014 Roberto Blake \ud83c\uddfa\ud83c\uddf8\ud83c\uddf5\ud83c\udde6 Creative Entrepreneur (@robertoblake) August 8, 2023<\/a><\/p><\/blockquote><\/div>\n<\/div>\n

However, some creators disagree.<\/p>\n

Content creator Chris Dillon<\/a> says, \u201cYou shouldn’t have to pay to get paid.\u201d<\/p>\n

Dillon also says the ad revenue-sharing program hurts the creator landscape on the platform.<\/p>\n

\u201cNow, everyone doesn’t post for the sake of posting for creativity, but they do it for engagement,\u201d he explains. \u201cSo, they try to farm engagement to earn money on X, which kills the creative side of being a creator.\u201d<\/p>\n

According to Dillon, the program\u2018s design doesn\u2019t always benefit creators. In other words, only some on the platform identify as content creators but can get paid by simply subscribing to X Premium and meeting other requirements.<\/p>\n

\u201cAnybody can post, but not everyone is a creator \u2014 and that’s the issue,\u201d he says. \u201cPeople are getting paid, but those people aren’t always creators. And we need to put money in creators’ pockets.\u201d<\/p>\n

Should creators subscribe to X Premium?<\/h2>\n

In addition to paid opportunities, X Premium also offers subscribers the following perks:<\/p>\n