![](https://wordpress-1016567-4521551.cloudwaysapps.com/wp-content/uploads/2021/11/irish-coffee-shop-introduces-contactless-payment-cups.jpg)
Customers of Ireland’s Bear Market’s coffee shop can now pay for their beverages and receive rewards from a contactless payments and loyalty chip embedded in the outlet’s re-usable coffe cups.
Developed by LoyLap, the chip is embedded within the silicone sleeve of the reusable cup, transforming the keep cup into a functional payment device. A core component of the initiative is LoyLap’s integrated loyalty system, which operates on Bear Market Coffee’s custom branded app – enabling the coffee business to directly reward repeat customers.
Founder and CTO of LoyLap, Conor O’Toole comments: “The past eighteen months have accelerated the digitisation of our economy, and we are rapidly evolving into a cashless society. The contactless keep cup will appeal to consumers seeking a transaction experience designed for the modern age, while also helping to encourage environmentally-friendly behaviour.”
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