Kit Kat Extends LEC Partnership Through 2023, Becomes LCL, ERL Main Partner

KitKat will significantly expand its sponsorship of professional League of Legends in Europe, extending its partnership with the LEC and European Masters through 2023. The deal will continue to include in-game banner inventory.

Additionally, KitKat will become a main partner of the League of Legends Continential League in CIS as well as 12 European Regional Leagues for the 2021 Summer Season. This is the broadest partnership in European League of Legends to date.

KitKat initially signed on with the LEC as a partner for the 2020 Spring Finals.

Source: https://esportsobserver.com/kitkat-lcl-partnership/?utm_source=rss&utm_medium=rss&utm_campaign=kitkat-lcl-partnership