It’s “Marketplaces Week” for us at a16z, thanks to our consumer team releasing a new index of the next industry-defining marketplaces, the Marketplace 100.
But what happens as such marketplaces and other platforms evolve over time, as do their users? This episode is a rerun of a popular conversation from a couple years ago — featuring general partners Andrew Chen and Jeff Jordan (in conversation with Sonal Chokshi) — on what comes after user acquisition: retention.
It’s all about engagement. So what are the key metrics? And if different kinds of users join a platform over time — what does that mean for engagement, and where do cohort analyses come in?
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- Source: https://a16z.simplecast.com/episodes/retention-engagement-metrics-cohort-analysis-platforms-marketplaces-zKgUegIs
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