- CEEK, a VR streaming platform, first hinted at a potential collaboration with the brand in a Dec. 7 tweet
- H&M, also known as Hennes and Mauritz, is the second-largest clothing retailer in the world
Retail giant H&M is not opening a 3D store in the metaverse, despite widely-circulated media reports.
H&M, the second-largest clothing retailer in the world, quickly dismissed the rumors in an email to Blockworks on Monday.
“I’d like to confirm that we are not opening a store in Metaverse,” a spokesperson from H&M said.
Rumors initially emerged after a tweet from virtual reality (VR) developer CEEK on Dec. 7, showcasing a concept project for a VR version of an H&M store that hinted at a potential collaboration between the two.
The metaverse-related platform, which runs on Ethereum’s blockchain, did not immediately respond to Blockworks’ requests for comment on the matter.
“Yes we’ve seen the tweet from them but it’s not a collaboration with Ceek,” the H&M spokesperson added.
Various media reports alleged that customers could walk through a virtual store in a 3D virtual world, also known as CEEK City Universe, and choose a digital clothing item offered by H&M to purchase. Users could then buy the digital collectibles via a virtual currency, dubbed CEEK, to wear online.
CEEK is currently trading up 0.31% at $0.71 at time of publication. According to Coinbase, the token has declined by 22.5% in the past 30 days.
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The post No, H&M Is Not Opening a Store in the Metaverse appeared first on Blockworks.
Source: https://blockworks.co/no-hm-is-not-opening-a-store-in-the-metaverse/
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