Smooth, interactive and shoppable, The Etsy House is a great step forward for the ecommerce site
Quick read
➨ The Etsy House uses photorealistic and true-to-scale renderings, seamless navigation, and 360° visuals
➨ Shoppers can see the products in a home environment containing 12 rooms, including a kitchen, kids playroom and courtyard
➨ The entire virtual house is also shoppable. Hover over select items and a pop-up will provide more information on the product and a link to purchase
The story
Ecommerce site Etsy is using immersive technology to showcase the craft and vintage products of its sellers.
Etsy says the immersive experience, called The Etsy House, uses photorealistic and true-to-scale renderings, seamless navigation, and 360° visuals to enable shoppers to ‘visit’ a virtual home full of products such as holiday decor and gifts, Etsy Design Awards winners, and bespoke furniture and artwork.
Shoppers can see the products in a home environment containing 12 rooms, including a kitchen, kids playroom and courtyard.
VRWorldTech found The Etsy House easy to navigate via a desktop PC, utilising high-quality 360° visuals that really entice shoppers and a point-and-click system that is smooth.
The dozen rooms can also be ‘visited’ individually, which is a nice touch for shoppers interested in furnishing a particular part of their home.
The entire virtual house is also shoppable. Hover over select items (denoted by a white dot enclosed in a black circle) and a pop-up will provide more information on the product and a link to purchase.
A neon sign of an astronaut in the game room revealed its price tag to be $350 when we clicked on it. A close-up image of the product is provided, along with a 3D model.
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